Jamaican Way of Life – Good for Biz?

VW-2013-superbowl-ad

(Photo courtesy of ABC News)

Once again, Jamaica is all over the news. At least this time, its for a good reason!

VW pre-released its SuperBowl 2013 advertisements:  a teaser with Jimmy Cliff singing background vocals, and a commercial featuring a white American speaking with a Jamaican accent, trying to brighten up his co-workers’ day.

A few commentators in the US media expressed that they thought the ad was ‘racist’ and that started a blaze of discussion about the ad. However, most people said they found the ad light-hearted; some even mentioned that it made them feel like taking a Jamaican vacation!

At the end of the day, Jamaica is getting great publicity for which our Tourist Board could never afford to pay!

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