Celebrating the spirit of the Jamaican entrepreneur
Effective marketing is the lifeblood of an entrepreneur’s operations. There are two main challenges for most business start-ups – how to get people to know they exist and how to convince them that they should buy their product or service. How can an entrepreneur be successful at marketing with a […]
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In my first job at a public relations firm, I was required to attend clients’ events and write press releases for the newspapers. I had no particular knowledge about, nor interest in PR; I had only applied for this job because my best friend had worked there in the summer […]
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If you have been thinking about starting your own business, you might be nervous about the current economic climate. Is is really advisable to begin a business is the middle of a recession? Are there any industries that might actually be viable at this time? It’s understandable if you disbelieve […]
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Unlike her co-workers, Camille had been ecstatic at the news of the closure of the company she had worked at for nearly 20 years. As she mentally calculated her expected redundancy package, she was delighted that her dream of starting her own catering business could finally become a reality. As […]
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