How the Reggae Sauce Tamed the Dragons

With a guitar in hand, a reggae song on his lips and bottles of spicy jerk sauce in a bag, Keith ‘Levi Roots’ Graham tamed the feared Dragons in their own Den.

Watch this episode from the popular BBC TV show ‘Dragons Den’ and be inspired about what can happen when you believe in your product …

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After making a deal with the Dragons, Levi’s business quickly took off…

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